Here are two examples of product sites.
#1 is for Tostitos.
The site has videos, hidden interactions, lots and lots of fun characters etc.
#2 is the “highly contoversial” skittles website.
This site is very functional, and utilizes the many pre-existing social media networks.
I have my opinions, and others have theres. What I am looking for is comments on this particualr subject. What do you guys think? Which is more effective? Would either help influence you purchasing power? What do you think in general? Thoughts?